Thriving in Business by unknow

Author:unknow
Language: eng
Format: epub
Publisher: GracePoint Publishing

I can offer value to every single one of those audiences, even though my product is not solving their original problem. Oftentimes, my solution is for a problem they didn't know they had. In turn, my audience can receive value from those peers, as well. Hence, an exchange is not a hard sell.

This is not a “get a captive audience and pitch to them” type of strategy, this has to be from a desire to serve the people who need you. The confidence comes from knowing that the sales will come when the value aligns with the audience. If you are pitching people that aren't aligned or if it looks like you're just trying to piggyback off of someone else’s hard work, ain’t nobody buying it. Yourself included.

In your notebook, list out at least twenty-five of your peer audiences. Right this second, schedule two hours a week to devote to introducing yourself and pitching the idea of offering value to their audience. You already have your list, so it’ll be super easy to just go down the list during your two hours.

Suggest a medium to present to their audience that makes sense: whether it’s an IG Live, a webinar, a takeover day on their socials, or an actual live, in person presentation - whatever works for both of you and is FUN!

VALUE! IS! KING! HERE! So you have to be very clear what value you bring and WHY they should partner with you. There is no need to pursue perfection, the goal is clarity of the value.

Lastly, after you’ve sent the emails or DMs, schedule another hour-long block of time three to five days later for following up. The most successful people need a second follow up to really get their attention. Then you can let it go knowing you did everything you could.

Podcasts

There are so many podcasts and when you’re first starting, your only expectation can be for credibility and content. You’re going to post content around it and it will be mildly impressive to your audience that someone else handed you the microphone, no matter what size podcast it is. Small podcasts can easily be found through:

Facebook groups for podcast hosts

Google searches - find aligned audience through keywords from your ideal avatar profile. Podcasts with fewer than fifty ratings are usually on the hunt for SMEs (subject matter experts). That's you. You’re the expert.

Industry secret: Who is that person in your industry that makes you green with envy? Who makes you wish you had their audience? Find out what podcasts they’ve been on. If your idol is huge and speaks to massive audiences, you’ll have to search back to the beginning of their career for the smaller ones.

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